{"id":3040,"date":"2023-02-27T14:58:11","date_gmt":"2023-02-27T13:58:11","guid":{"rendered":"https:\/\/2gezer.fr\/?page_id=3040"},"modified":"2025-11-06T14:53:33","modified_gmt":"2025-11-06T13:53:33","slug":"smarketing","status":"publish","type":"page","link":"https:\/\/2gezer.fr\/en\/smarketing\/","title":{"rendered":"SMARKETING"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<!-- PAGE SMARKETING V2 \u2013 2GEZER \u2013 STYLE COH\u00c9RENT + SEO MAX -->\n<style>\n  :root {\n    --primary: #1e40af;\n    --accent: #fda54b;\n    --text: #1e293b;\n    --light: #64748b;\n    --radius: 16px;\n  }\n\n  .smark-section {\n    max-width: 1200px;\n    margin: 0 auto;\n    padding: 2rem 1rem;\n    font-family: 'Inter', sans-serif;\n  }\n\n  \/* HERO *\/\n  .smark-hero {\n    background: linear-gradient(135deg, #1e40af, #3b82f6);\n    color: white;\n    padding: 2.5rem 1.5rem;\n    border-radius: var(--radius);\n    text-align: center;\n    margin-bottom: 2rem;\n    box-shadow: 0 8px 25px rgba(0,0,0,0.1);\n  }\n  .smark-hero .tag {\n    font-size: 0.8rem;\n    font-weight: 700;\n    text-transform: uppercase;\n    letter-spacing: 2px;\n    color: #fbbf24;\n    margin-bottom: 0.5rem;\n  }\n  .smark-hero h1 {\n    font-size: 2.8rem;\n    font-weight: 700;\n    margin: 0.5rem 0;\n  }\n  .smark-hero p {\n    font-size: 1.1rem;\n    opacity: 0.9;\n    max-width: 800px;\n    margin: 0 auto;\n  }\n\n  .smark-zebra {\n    text-align: center;\n    margin: 2rem 0;\n  }\n  .smark-zebra img {\n    max-width: 320px;\n    border-radius: var(--radius);\n    box-shadow: 0 6px 20px rgba(0,0,0,0.1);\n  }\n\n  .smark-content {\n    background: white;\n    padding: 2rem;\n    border-radius: var(--radius);\n    box-shadow: 0 6px 20px rgba(0,0,0,0.05);\n    margin-bottom: 2rem;\n  }\n  .smark-content h2 {\n    color: var(--primary);\n    font-size: 1.9rem;\n    text-align: center;\n    margin: 1.5rem 0 1rem;\n  }\n\n  .smark-grid {\n    display: grid;\n    grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));\n    gap: 1.5rem;\n    margin: 2rem 0;\n  }\n  .smark-card {\n    background: rgba(253, 165, 75, 0.08);\n    border: 2px solid var(--accent);\n    border-radius: var(--radius);\n    padding: 1.5rem;\n    text-align: left;\n  }\n  .smark-card .icon {\n    font-size: 1.8rem;\n    color: var(--accent);\n    margin-bottom: 0.8rem;\n  }\n  .smark-card h3 {\n    color: var(--primary);\n    font-size: 1.2rem;\n    margin: 0 0 0.5rem;\n  }\n  .smark-card p {\n    font-size: 0.95rem;\n    line-height: 1.6;\n    color: var(--text);\n  }\n\n  .smark-footer {\n    text-align: center;\n    padding: 2rem;\n    background: #f1f5f9;\n    border-radius: var(--radius);\n  }\n\n  @media (min-width: 768px) {\n    .smark-hero h1 { font-size: 3.2rem; }\n    .smark-zebra img { max-width: 380px; }\n    .smark-content { padding: 2.5rem; }\n  }\n<\/style>\n\n<div class=\"smark-section\">\n\n  <!-- HERO -->\n  <div class=\"smark-hero\">\n    <div class=\"tag\">Expert 2Gezer<\/div>\n    <h1>Smarketing<\/h1>\n    <p>Align Marketing and Sales to break down organisational silos between your Sales and Marketing teams.<\/p>\n  <\/div>\n\n  <!-- Z\u00c8BRE -->\n  <div class=\"smark-zebra\">\n    <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/2gezer.fr\/wp-content\/themes\/solarone\/assets\/images\/solarone-featured-wide.png?ssl=1\" alt=\"Smarketing - Alignement Marketing et Commerce\">\n  <\/div>\n\n  <!-- ACTIONS -->\n  <div class=\"smark-content\">\n    <h2>Actions to be implemented to align Marketing and Sales<\/h2>\n    <div class=\"smark-grid\">\n      <div class=\"smark-card\">\n        <div class=\"icon\">\ud83c\udfaf<\/div>\n        <h3>Define common objectives<\/h3>\n        <p>It is important to set common goals for marketing and sales to ensure that all parties are working together towards the same results.<\/p>\n      <\/div>\n      <div class=\"smark-card\">\n        <div class=\"icon\">\ud83d\udcac<\/div>\n        <h3>Establish regular communication<\/h3>\n        <p>Marketing and sales must communicate regularly to ensure they are on the same page and to share important information.<\/p>\n      <\/div>\n      <div class=\"smark-card\">\n        <div class=\"icon\">\ud83d\udd0d<\/div>\n        <h3>Develop a lead qualification process<\/h3>\n        <p>Marketing and sales must work together to define an effective lead qualification process to ensure that the leads generated by marketing are of high quality for sales.<\/p>\n      <\/div>\n      <div class=\"smark-card\">\n        <div class=\"icon\">\ud83d\udee0\ufe0f<\/div>\n        <h3>Utilise a shared CRM tool<\/h3>\n        <p>Using a common CRM tool can help align marketing and sales strategies. Both teams can access the same information about leads and customers.<\/p>\n      <\/div>\n      <div class=\"smark-card\">\n        <div class=\"icon\">\ud83d\udcca<\/div>\n        <h3>Analyse data together<\/h3>\n        <p>Marketing and sales teams must collaborate to analyse data on leads, prospects and customers. This can help optimise marketing and sales strategies and maximise results.<\/p>\n      <\/div>\n      <div class=\"smark-card\">\n        <div class=\"icon\">\ud83d\udcda<\/div>\n        <h3>Establish joint training programmes<\/h3>\n        <p>Marketing and sales teams must be trained on the same concepts and strategies in order to better understand common objectives and processes.<\/p>\n      <\/div>\n      <div class=\"smark-card\">\n        <div class=\"icon\">\ud83d\udcc8<\/div>\n        <h3>Regularly evaluate results<\/h3>\n        <p>Marketing and sales teams must regularly evaluate the results of their collaboration in order to identify successes and areas for improvement. This will enable them to adjust their strategies and continue to work together effectively.<\/p>\n      <\/div>\n    <\/div>\n\n    <!-- B\u00c9N\u00c9FICES -->\n    <h2>The main benefits of Smarketing<\/h2>\n    <div class=\"smark-grid\">\n      <div class=\"smark-card\">\n        <div class=\"icon\">\ud83d\udc65<\/div>\n        <h3>Better understanding of customer needs<\/h3>\n        <p>Aligning marketing and sales enables a better understanding of customer needs and desires. The information gathered by marketing is used to develop more effective sales strategies.<\/p>\n      <\/div>\n      <div class=\"smark-card\">\n        <div class=\"icon\">\ud83d\udcb0<\/div>\n        <h3>Increase in revenue<\/h3>\n        <p>Aligning marketing and sales maximizes sales opportunities by targeting the right customers, using the right sales channels, and offering the right products or services.<\/p>\n      <\/div>\n      <div class=\"smark-card\">\n        <div class=\"icon\">\u2b50<\/div>\n        <h3>Improving the customer experience<\/h3>\n        <p>Aligning marketing and commerce enables a more consistent and satisfying customer experience, from search to purchase and beyond.<\/p>\n      <\/div>\n      <div class=\"smark-card\">\n        <div class=\"icon\">\ud83d\udcb8<\/div>\n        <h3>Cost reduction<\/h3>\n        <p>Aligning marketing and sales reduces costs by avoiding duplication of functions, improving the efficiency of sales processes, and maximizing the use of resources.<\/p>\n      <\/div>\n      <div class=\"smark-card\">\n        <div class=\"icon\">\ud83e\udd1d<\/div>\n        <h3>Better internal communication<\/h3>\n        <p>Aligning marketing and sales improves internal communication between marketing and sales teams, enabling them to work more efficiently and respond more quickly to customer needs.<\/p>\n      <\/div>\n    <\/div>\n\n    <!-- R\u00c9SUM\u00c9 -->\n    <p style=\"text-align:center; font-size:1rem;\" class=\"translation-block\">In summary, aligning marketing and sales improves understanding of customer needs, increases revenue, enhances the customer experience, reduces costs, and improves internal communication. If you would like to learn more about Smarketing and how it can benefit your business, please don't hesitate to contact us.<\/p>\n  <\/div>\n\n  <!-- FOOTER -->\n  <div class=\"smark-footer\">\n    <p class=\"translation-block\">Ready to implement Smarketing in your organization?<br>\n    <strong>Contact a 2Gezer expert<\/strong> for a customized Marketing &amp; Sales alignment strategy.<\/p>\n  <\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Expert 2Gezer Smarketing Aligner le Marketing et le Commerce pour casser les silos organisationnels entre vos \u00e9quipes Commerciales et Marketing. Des actions \u00e0 mettre en place pour aligner Marketing et Commerce \ud83c\udfaf D\u00e9finir des objectifs communs Il est important de d\u00e9finir des objectifs communs pour le marketing et les ventes, afin de s&rsquo;assurer que toutes [&hellip;]<\/p>\n","protected":false},"author":146619201,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"header-footer","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"footnotes":""},"class_list":["post-3040","page","type-page","status-publish","hentry"],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/PamgQt-N2","_links":{"self":[{"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/pages\/3040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/users\/146619201"}],"replies":[{"embeddable":true,"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/comments?post=3040"}],"version-history":[{"count":22,"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/pages\/3040\/revisions"}],"predecessor-version":[{"id":8569,"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/pages\/3040\/revisions\/8569"}],"wp:attachment":[{"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/media?parent=3040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}