{"id":779,"date":"2020-09-27T17:29:26","date_gmt":"2020-09-27T16:29:26","guid":{"rendered":"http:\/\/2gezer.fr\/?page_id=779"},"modified":"2020-09-28T15:52:27","modified_gmt":"2020-09-28T14:52:27","slug":"salesforce-winter-2021","status":"publish","type":"page","link":"https:\/\/2gezer.fr\/en\/salesforce-winter-2021\/","title":{"rendered":"Salesforce Winter 2021"},"content":{"rendered":"<div style=\"height:64px;\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-jetpack-layout-grid alignfull column1-desktop-grid__span-3 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-6 column2-desktop-grid__row-1 column1-tablet-grid__span-3 column1-tablet-grid__row-1 column2-tablet-grid__span-5 column2-tablet-grid__start-4 column2-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1 column2-mobile-grid__span-4 column2-mobile-grid__row-2\">\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none\">\n<figure class=\"wp-block-image size-large is-style-circle-mask\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2267\" height=\"3400\" data-attachment-id=\"781\" data-permalink=\"https:\/\/2gezer.fr\/en\/dsc2972_dxo-nb-3-4k_1-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/2gezer.fr\/wp-content\/uploads\/2020\/09\/dsc2972_dxo-nb-3.4k_1-1.jpg?fit=2267%2C3400&amp;ssl=1\" data-orig-size=\"2267,3400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;9.5&quot;,&quot;credit&quot;:&quot;Emmanuel CLEMENCE&quot;,&quot;camera&quot;:&quot;SLT-A77V&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1578672569&quot;,&quot;copyright&quot;:&quot;2019 https:\/\/bordeauxemotions.photo&quot;,&quot;focal_length&quot;:&quot;45&quot;,&quot;iso&quot;:&quot;200&quot;,&quot;shutter_speed&quot;:&quot;0.0028571428571429&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"dsc2972_dxo-nb-3.4k_1-1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/2gezer.fr\/wp-content\/uploads\/2020\/09\/dsc2972_dxo-nb-3.4k_1-1.jpg?fit=683%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/2gezer.fr\/wp-content\/uploads\/2020\/09\/dsc2972_dxo-nb-3.4k_1-1.jpg?resize=2267%2C3400&#038;ssl=1\" alt=\"\" class=\"wp-image-781\" \/><\/figure>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\">Alan LE POCREAU, consultant expert chez 2Gezer.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-contact-info\">\n<div class=\"wp-block-jetpack-email\">alan (at) 2gezer.fr<\/div>\n\n\n\n<div class=\"wp-block-jetpack-phone\"><a href=\"tel:0622652441\">06 22 65 24 41<\/a><\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/twitter.com\/2gezerc\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/company\/2gezer\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-jetpack-layout-grid-column wp-block-jetpack-layout-grid__padding-none\">\n<h2 class=\"wp-block-heading\">Le coup de coeur de 2Gezer !<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cette version winter 2021 est riche en fonctionnalit\u00e9s, alors forc\u00e9ment, le choix de notre feature pr\u00e9f\u00e9r\u00e9e a \u00e9t\u00e9 tr\u00e8s difficile. J&rsquo;avoue qu&rsquo;entre Service Cloud Voice et la possibilit\u00e9 de mettre des scores pr\u00e9dictifs sur les leads sans avoir collect\u00e9 beaucoup de  donn\u00e9es, nous avons longuement h\u00e9sit\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"190\" data-attachment-id=\"792\" data-permalink=\"https:\/\/2gezer.fr\/en\/image-13\/\" data-orig-file=\"https:\/\/i0.wp.com\/2gezer.fr\/wp-content\/uploads\/2020\/09\/image.png?fit=200%2C190&amp;ssl=1\" data-orig-size=\"200,190\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/2gezer.fr\/wp-content\/uploads\/2020\/09\/image.png?fit=200%2C190&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/2gezer.fr\/wp-content\/uploads\/2020\/09\/image.png?resize=200%2C190&#038;ssl=1\" alt=\"Get Ready for the Winter '21 Release | Developer Force Blog\" class=\"wp-image-792\" \/><figcaption>La Winter &rsquo;21 de Salesforce<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Alors ??<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A une courte majorit\u00e9, notre coup de coeur revient aux scores pr\u00e9dictifs sur les leads avec seulement 1000 leads et 120 conversions. <\/p>\n\n\n\n<p class=\"margin-bottom-none wp-block-paragraph\"><strong> But Why ?<\/strong> <\/p>\n\n\n\n<p class=\"margin-bottom-none wp-block-paragraph\">Evidemment, notre  exp\u00e9rience nous prouve que l&rsquo;agr\u00e9gation de diff\u00e9rentes donn\u00e9es, de sources diff\u00e9rentes, am\u00e9liore la connaissance du client et favorise la bonne sollicitation au bon moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais l&rsquo;autre face de ce m\u00e9canisme, c&rsquo;est que l&rsquo;entreprise doit commencer la relation avec son nouveau client, et avant \u00e7a, apprendre \u00e0 le connaitre. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pendant cette phase ou le client potentiel est un lead sur lequel on sait peu, ou si peu de chose, le scoring peut \u00eatre une d&rsquo;aide pr\u00e9cieuse. A la fois pour \u00e9valuer les chances que les commerciaux ont de transformer un lead en client (et donc cela permet de mettre en place des gardes  fous  pour mieux maitriser le cout d&rsquo;acquisition client) mais, cela permet aussi d&rsquo;avoir une vision plus macroscopique sur les sources des leads \u00ab\u00a0\u00e0 priori\u00a0\u00bb. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, nous croyons \u00e0 un futur o\u00f9 l&rsquo;aide \u00e0 la d\u00e9cision commerciale sera boost\u00e9e par l&rsquo;IA, pour nos commerciaux, s&rsquo;y habituer, s&rsquo;y confronter et trouver le moyen de faire mentir les pr\u00e9dictions, quoi de plus challengeant ! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le plus 2Gezer<\/strong> : pensez \u00e0 connecter votre Sales Cloud avec LinkedIn, cela permettra un premier niveau d&rsquo;enrichissement des donn\u00e9es de vos Leads ! <br><br>N&rsquo;h\u00e9sitez \u00e0 nous contacter pour am\u00e9liorer la puissance de vos \u00e9quipes commerciales ! <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Alan LE POCREAU, consultant expert chez 2Gezer. Le coup de coeur de 2Gezer ! Cette version winter 2021 est riche en fonctionnalit\u00e9s, alors forc\u00e9ment, le choix de notre feature pr\u00e9f\u00e9r\u00e9e a \u00e9t\u00e9 tr\u00e8s difficile. J&rsquo;avoue qu&rsquo;entre Service Cloud Voice et la possibilit\u00e9 de mettre des scores pr\u00e9dictifs sur les leads sans avoir collect\u00e9 beaucoup de [&hellip;]<\/p>\n","protected":false},"author":146300465,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"class_list":["post-779","page","type-page","status-publish","hentry"],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/PamgQt-cz","_links":{"self":[{"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/pages\/779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/users\/146300465"}],"replies":[{"embeddable":true,"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/comments?post=779"}],"version-history":[{"count":11,"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/pages\/779\/revisions"}],"predecessor-version":[{"id":796,"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/pages\/779\/revisions\/796"}],"wp:attachment":[{"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/media?parent=779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}