Le Central met \u00e0 disposition des templates d’Emailing, ce qui permet de s’assurer que le territoire de marque est respect\u00e9, avec plus ou moins de \u00ab\u00a0zones\u00a0\u00bb personnalisables par les PoS (Photos, Textes libres, …). Certains mots cl\u00e9s peuvent \u00e9galement \u00eatre interdits.
En parall\u00e8le de ces templates d’Emailing, des ciblages sur \u00e9tag\u00e8re sont mis \u00e0 disposition : mes meilleurs clients, mes cliens pas contents, mes nouveaux clients, …
\u00ab\u00a0Mes Clients\u00a0\u00bb \u00e9tant les clients que j’ai recrut\u00e9s ou des clients ecommerce associ\u00e9s \u00e0 mon magasin. La boucle est presque boucl\u00e9e ! Et les magasins per\u00e7oivent mieux la valeur des actions de recrutement qu’ils font quotidiennement. <\/p>\n\n\n\n
![\"\"](\"https:\/\/i0.wp.com\/2gezer.fr\/wp-content\/uploads\/2020\/02\/hub_lab.jpg?resize=494%2C243&ssl=1\")
C\u00f4t\u00e9 r\u00e9seau, il suffit :
> de se connecter \u00e0 son portail
> choisir son template d’emailing, remplir les zones de personnalisation \u00e0 ma disposition
> choisir son ciblage client
> envoyer la campagne !
Vous pouvez pr\u00e9voir une approbation de la campagne pour vos Services Centraux avant envoi. <\/p>\n\n\n\n
Quels indicateurs suivre dans le cadre de ce type de projet ? Pour aller plus loin, <\/p>","protected":false},"excerpt":{"rendered":" Les Directions Marketing des Enseignes ayant un parc de magasins ou de points de ventes (PoS) se posent r\u00e9guli\u00e8rement la question. Comment profiter de la connaissance client acquise (gr\u00e2ce aux dispositifs d\u00e9sormais abordables de captation et d’analyse de la donn\u00e9es) pour mieux personnaliser mes communications aupr\u00e8s de mes Clients et am\u00e9liorer mes ventes (tant online […]<\/p>\n","protected":false},"author":146619201,"featured_media":465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[],"tags":[15888,70082186,705,175,97663923],"class_list":["post-445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-collaboration","tag-drive-to-store","tag-local","tag-marketing","tag-omnicanal"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/2gezer.fr\/wp-content\/uploads\/2020\/02\/mkg_distrib.jpg?fit=700%2C508&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pamgQt-7b","_links":{"self":[{"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/posts\/445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/users\/146619201"}],"replies":[{"embeddable":true,"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/comments?post=445"}],"version-history":[{"count":14,"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/posts\/445\/revisions"}],"predecessor-version":[{"id":480,"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/posts\/445\/revisions\/480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/media\/465"}],"wp:attachment":[{"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/media?parent=445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/categories?post=445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2gezer.fr\/en\/wp-json\/wp\/v2\/tags?post=445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
> votre pression commerciale : veillez \u00e0 ne pas cumuler trop de communications locales avec vos communications centrales
> votre drive-to-store : en effet les communications locales autour de la vie du r\u00e9seau est l\u00e0 pour faire (re)venir vos clients en magasin. A eux de transformer !
> votre CA (en ROPO) g\u00e9n\u00e9r\u00e9 par les \u00e9v\u00e9nements relay\u00e9s
> votre NPS : vos Clients devraient \u00eatre ravis de recevoir des nouvelles de leur magasin<\/em>
> votre taux de d\u00e9sabo qui viendra valider la pertinence des informations envoy\u00e9es<\/p>\n\n\n\n
> imaginez des parcours marketing complets suite \u00e0 l’envoi d’une communication locale.
> imaginez le programme relationnel qui m\u00eale \u00e9v\u00e9nements et campagnes nationales et les actualit\u00e9s locales de votre r\u00e9seaux
> Appelez nous \ud83d\ude0a<\/p>\n\n\n\n