Marketing pillar — Salesforce & agency, together
Marketing Cloud and agency skills, in a single team
Personalisation, activation, journey orchestration: few Salesforce integrators combine genuine Marketing Cloud expertise with agency skills (strategy, creative, campaigns). 2Gezer does both.
What is marketing for?
Growing your customer base, at every stage
Marketing is not a cost centre that “does comms”: it is what attracts new customers, converts them, keeps them, and proves what it brings in. Four challenges, each with its own levers — and its own lost revenue when poorly managed.
Acquisition
Attract and qualify new prospects at the right time, on the right channels — even before they are ready to buy.
Conversion
Turn interest into a decision: nurturing scenarios, scoring and the right message at the right time to shorten the sales cycle.
Retention
A customer costs far more to replace than to keep: retention programmes, cross-sell, upsell and a personalised relationship.
Performance & ROI
Measure what works, allocate budgets, and prove marketing's contribution to revenue — not just to traffic.
Getting these four stages right takes both the right platform and the right strategy. That is exactly our dual expertise:
What we do
Salesforce Marketing Cloud, and everything around it
Marketing Cloud
Personalisation, Advertising, Digital Engagement, automated journeys, platform configuration and optimisation.
Smarketing
Break down the silos between marketing and sales, and align teams on shared goals and data.
Strategy & creative (agency)
Brand consulting and strategy, content and campaign creation — beyond Salesforce configuration alone.
Data & reporting
Campaign management dashboards, KPI tracking, marketing performance measurement.
Packaged offer
Marketing Cloud Booster
A 4-part programme — quick audit, campaign optimisation, management dashboard, team training — available at three levels of support.
Essential
Assessment and first optimisations
- Quick audit of your Marketing Cloud instance
- Prioritised recommendations
- One readout workshop
Advanced
Audit + implementation
- Everything in Essential
- Optimisation of your existing campaigns
- KPI tracking dashboard
Premium
Full support
- Everything in Advanced
- In-depth team training
- Ongoing follow-up
Indicative prices in euros excl. VAT, Salesforce Marketing Cloud licences not included.
To get started fast
Starter Pack Marketing Cloud
Starter Pack Marketing Cloud
- Standard platform setup
- First automated journeys
- Connection to CRM data
- Marketing team training
Customer data waiting to be turned into growth?
Let's talk about your marketing: Salesforce Cloud and agency skills, together.